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for brand loyalty.
The once-passive consumer is now an empowered entertainment programmer who can easily avoid traditional advertising with technologies like TiVo, iPod, and the Internet. Branded entertainment represents the radical shift from intruding on consumers to inviting them to connect to a brand on their own terms.
Stir designs projects and programs that give consumers good reasons to fall in love with great brands. And the thing about love is, once you have it, you want to share it.
