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–Robert Frost
- Creates alternative channels to connect with audiences, making it easy for consumers to interact with your brand
- Inspires emotional attachments
- Enables you to reach individualized audiences and to market on-demand content
- Addresses shrinking consumer interest in conventional advertising appeals
- Presents an opportunity to align your brand with pop culture
- Allows eager consumers to participate with their favorite brand community
- Makes it easy for your customers to spread your brand message
Benefits for Artists
- Showcases and promotes artists’ work in front of new audiences and helps build their fan base
- Builds clout with record labels/publishers/booking agencies, potentially bolstering financial backing and career development
- Allows for creative experimentation and “pushing the envelope”
- Provides artists with additional revenue streams
Benefits for Consumers
- Delivers sheer entertainment!
- Provides targeted content consumers find interesting, valuable, and educational
- Drives brand relationship on consumer’s own terms
- Connects consumer to specialized communities and popular culture
